The Poteet Strawberry Festival is one of Texas’ most beloved agricultural celebrations, honoring the rich farming heritage and small-town pride of Poteet, Texas — proudly known as the Strawberry Capital of Texas.
The festival began in 1948 as a way for local farmers and community leaders to celebrate the annual strawberry harvest and promote the region’s famously sweet berries. What started as a modest hometown gathering quickly grew into a major regional attraction as visitors traveled from across South Texas to enjoy fresh strawberries, live entertainment, and family-friendly fun.
Over the decades, the festival has expanded into a multi-day event featuring:
- Live music from top national and Texas artists
- Carnival rides and midway attractions
- Rodeo performances
- Parades and pageants
- Food vendors and market booths
- Agricultural showcases and competitions
While the entertainment has grown, the heart of the festival remains the same — celebrating the community, supporting local agriculture, and giving back. Festival proceeds have helped fund scholarships, youth programs, and community initiatives, making the event not only a celebration but also an investment in future generations.
Today, the Poteet Strawberry Festival draws tens of thousands of visitors each year, blending tradition, music, food, and hometown hospitality into one unforgettable Texas experience.
